If 75% of your patients could benefit from teeth straightening why aren’t you doing a minimum of 1 case per week
THE REASON IS YOU!
Let’s go back to basics – in dental school we are taught to diagnose caries, perio issues etc and treat accordingly. You need to retrain your mind to add malocclusion’s into what you are diagnosing and what needs to be treated. It shouldn’t be ‘it would be nice for you to have your teeth straightened’ , it should be ‘you NEED your teeth straightened’ Your body language, the words you choose to use and whether you really believe in what you are saying will all influence the patients decision to proceed. Believe that treatment will make your patients happier, with better perio, aesthetics and occlusion and your patients will too, because it’s actually TRUE – they will be healthier and happier!
If you believe it they will too!
Set your goals
Decide on your goal and the time frame – Gold standard should be a minimum of 1 x Invisalign case per week/4 per month. Remember 75% of your existing patient base could benefit from teeth straightening – EXISTING! We’re not even talking about potential new patients here!
Write it down – this physical act of putting your goals in writing makes it more real. No excuses now about forgetting about it. Get your team to write it down too – a staff board in a common area is great for this. Use positive language and affirmations for example “We WILL do 4 cases this month” not “We would like to do 4 cases this month” – Give your goal power and no room for excuses.
Make a plan – By writing out the steps to make your goals happen, and then crossing each one off as you complete it, you’ll realize that you are making progress towards your ultimate goal. Steps should include getting your practice and website ready with Invisalign information & marketing materials, getting a staff member into treatment (seeing is believing for patients) setting a date for an Invisalign promotional day/evening and incentivizing your staff to give them some skin in the game.
Continued Education – Did you know that doctors that attend 2+ continued education events (EG: webinar, study club, activation event) grow 8x MORE than those who don’t attend any!!! So get on as many courses, webinars as your time allows. When you attend one of our Invisalign courses you get access to all of this free of charge- peer to peer support on our online forum, one to one support through a screen sharing service called Case Cafe and a host of webinars and study clubs are associated with your course hosted by us.
So decide today what your goals are – make them realistic and most of all MAKE THEM HAPPEN!
Contact us if you would like to know more about our courses or peer to peer support: firstname.lastname@example.org